The Wizbrand JPG to WEBP converter is an online tool that allows users to convert JPG (Joint Photographic Experts Group) images into WEBP (Web Picture) format. WEBP is an image format developed by Google that provides superior compression and quality characteristics compared to JPG, making it suitable for web use where reduced file sizes and faster loading times are beneficial. This tool offers a straightforward, fast, and free way to transform JPG files—commonly used for general photography and web images—into WEBP files, which are optimized for performance and quality on the internet. The conversion process is done directly in the web browser, eliminating the need for software installation.